Wednesday, February 7, 2007

New Search Marketing Ad Software

Fast Search & Transfer unveiled on Monday a platform that will allow media companies, online classifieds and others to serve private-label, contextually relevant ads on their Web sites without having to turn to Google. The product, named AdMomentum, is sold as a software license and allows online advertisers to be able to build search-driven monetization solutions themselves. is one of the first customers to purchase the software and will be working to gain as much traffic as possible to pay off the licensing fees, instead of using a revenue sharing strategy. We will see in the future if this product is able to keep speed with the updates that Google and Yahoo continue to release.


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