Monday, January 8, 2007

What is Vertical Search?

Vertical search is a solution for the frustated niche searcher who is trying to use Google or Yahoo to find specialized information. Through more highly refined databases and indexing done on a more specific topic, internet searchers are better able to narrow their search results to very relevant sites. In business marketing a list of keywords with very specific meanings in one industry will give very irrelevant results in the major search engines. But in vertical search engines such as the user will find fewer and much more relevant results. The buyer in vertical search engines is most often the marketer who is looking to gain the attention of the searcher who is ready to buy. Vertical search users have been found to be much closer to making a purchase decision than the average search user, allowing marketers great opportunity to be noticed.

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