tag:blogger.com,1999:blog-17582839641598107062012-02-16T20:53:44.437-05:00Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.comBlogger281100tag:blogger.com,1999:blog-1758283964159810706.post-79322249959541775842007-07-25T08:39:00.001-05:002007-07-25T08:39:55.356-05:00

An Orlando based SEM/SEO firm is first to market with a retail initiative that will help drive awareness and education of Online Advertising to Local Business Owners and Marketing Managers. The smoke and mirrors days of SEM seem to be over with this launch......read more | digg story

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-46270191724361865422007-05-10T09:49:00.000-05:002007-05-10T10:46:49.853-05:00

I attended the Search Engine Watch LIVE conference in Columbus yesterday, and was shocked at the amount of fairly simple web marketing tactics that I had not thought about. Fairly simple ideas such imagining a search engine has a human brain, finding niche keywords that will get conversions instead of the keywords you think the masses are searching, and having extremely clear expectations of what

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-33984154755414921752007-04-18T16:10:00.000-05:002007-04-19T15:08:40.709-05:00

You may think chatrooms and forums are a thing of the past but think again. With the big boom in social networking in the past year and web 2.0 in the near future, forums may make a comeback. A blog post I recently read gave four reasons why forums may be the way to go to create a website that pays. The post first pointed out that forums work best for hobby related websites, where visitors

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-51892463807669520812007-04-13T08:47:00.000-05:002007-04-13T10:42:04.922-05:00

I was always taught in college that advertising dollars should not all be spent on one advertising medium. "It is about finding the right combination of mediums,"my professors would preach, but the more I learn about the internet the more I am doubting my professors understanding of today's advertising world.This article spoke about a church that increased it's congregation by 277% in just 18

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-58718908438338726212007-04-12T14:18:00.000-05:002007-04-12T15:07:18.479-05:00

I have been reading a lot lately about new technologies and I am finding more and more that my mom was right "anything is possible." "You're going to see a lot of interesting stuff happen in 2007," says Mobot vice president Kevin Wells. He's partnering with wireless carriers on movie promotions that let you snap a pic of a movie poster and instantly get show times and trailers for that flick,

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-10863417151483756922007-04-11T14:55:00.000-05:002007-04-12T15:18:49.034-05:00

I read this article yesterday in Business 2.0 and was amazed at the way our world can become so much simpler. I have always thought putting money in a parking meter, finding music online and using a homepage to search the Internet were fairly simple tasks, but they are about to be even easier.The one disruptive technology that I immediately decided to check out was http://www.netvibes.com/ I

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-50356649226593367102007-04-11T07:16:00.000-05:002007-04-12T15:19:33.694-05:00

I am very intrigued by the new Datamatrix barcodes beginning to be used in China. The new barcodes placed on billboards and other types of print ads, allow people to take a picture of the code with their cell phone and then be directed to more information about the product. This can range from being taken to the stores website to viewing an entire movie trailer. The idea behind the barcode is to

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-72280393444959778532007-03-29T07:22:00.000-05:002007-03-29T08:01:17.827-05:00

The sheer number of local search sites operating today is astounding. Why are there so many? The answer lies within consumer search behavior trends and search engines' ability to translate so many different ways of asking for the same things. Every consumer has their own search language and trying to get a local listing ranked for all of these, or even a few different semantics is very tough.

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-90532976673091487472007-03-20T08:42:00.000-05:002007-03-20T08:50:22.682-05:00

Being in a customer service position myself I find the previous post to be absolutely true. Your company will not exist without satisfied customers who tell others about your company. Having open forums for customers to express their feelings (good or bad) is crucial. You may ask "Why would I let someone voice negative feedback about my company? First, there is probably a reason the customer is

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-10063120061271615652007-03-20T08:12:00.000-05:002007-03-20T08:46:31.465-05:00

If you search a typical wireless provider on Google, you'll receive 40 million or more search results. If you filter the query and add the word "service," you'll get roughly half as many results. In addition you'll find 25 to 40 percent of all the indexed content is in the first person, which means it's a form of CGM (define).The customer service topic drives a disproportionate amount of CGM

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-35424792200370883382007-03-13T07:13:00.000-05:002007-03-13T07:44:52.743-05:00

This year will likely see an increase in the number of brands using social marketing to reach consumers. In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel.Adoption of social marketing tactics stems from the discovery "30 percent of frequent social networkers trust their peers' opinions

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-59247388910848942392007-02-28T09:05:00.000-05:002007-02-28T09:24:43.576-05:00

The things online ad companies are able to track is somewhat creepy. Lately online search has taken on a whole new realm of stalker behavior to track our every move and know what we are going to do before we even know. But no matter how scary this may be it is necessary in the online advertising world....and it works.There was a recent study that proved that "Internet users spend a mere 5 percent

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com1tag:blogger.com,1999:blog-1758283964159810706.post-42520842310833568482007-02-26T08:48:00.000-05:002007-02-26T09:19:32.705-05:00

Sites like Yelp.com believe they have the answer or, rather, that their users have the answer. Not only are the businesses local, so too is the content. With a passionate community of reviewers, local businesses can leverage the power of true advocates in the community. Local searchers can find not just reviews with which they can identify, but also reviewers with similar tastes they can trust.

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com1tag:blogger.com,1999:blog-1758283964159810706.post-2216334503905423332007-02-19T08:30:00.000-05:002007-02-19T09:55:16.553-05:00

Search has officially gone social. It has been known for months that the growing trend in organic search is the social element. From customer reviews to joining mailing lists, organic search has been moving in a direction of growing social networks and better communications with potential customers. Now you can even have your own live personal serach assistant with the introduction of ChaCha.

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com1tag:blogger.com,1999:blog-1758283964159810706.post-40800629940668355992007-02-12T15:57:00.000-05:002007-02-12T16:21:59.616-05:00

Google revolutionized the search engine industry by counting links to web sites as “votes” for that site. The more backlinks a website can generate from other websites with relevant content, the better their ranking on Google for relevant keywords. Google and the other search engines want to see natural links to sites to show them (and those who use them) content that is truly relevant to the

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-36441359945543028122007-02-07T08:38:00.000-05:002007-02-07T08:49:20.572-05:00

Fast Search & Transfer unveiled on Monday a platform that will allow media companies, online classifieds and others to serve private-label, contextually relevant ads on their Web sites without having to turn to Google. The product, named AdMomentum, is sold as a software license and allows online advertisers to be able to build search-driven monetization solutions themselves. Local.com is one

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-77028363566515729092007-02-02T08:42:00.000-05:002007-04-05T08:43:47.173-05:00

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-66219277136357823032007-02-02T08:34:00.000-05:002007-04-05T09:24:14.618-05:00

Fill out your contact information below and our sales representative will contact you with our current offerings.

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-41711305460087022962007-01-26T08:47:00.000-05:002007-01-26T09:04:26.366-05:00

With the onset of a new year and internet search at an all time high, everyone is eager to get in their predictions of what the industry will hold in 2007. The Director of Northern European Sales for Yahoo Search Marketing, Richard Firminger, has some interesting predictions from an insiders view.Here are a few of them:The search engines themselves will evolve. From a single search we will soon

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-42167350903397271042007-01-24T08:37:00.000-05:002007-01-24T09:05:07.938-05:00

Microsoft last week invited its top advertisers to Redmond to dazzle them with the latest and greatest bits of its adCenter advertising platform. The research done to create the platform may prove to be very beneficial for those in the SEM business. The project has focused a lot on keyword optimization and soon web applications will be deveoloped to help better analyze keywords.Keyword

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-92010287991975728082007-01-22T08:22:00.000-05:002007-01-22T08:44:59.299-05:00

With the recent news of Citysearch's huge sales force expansion, customer service in the online advertising venue will become even more important. As giants like Citysearch open new sales locations and plan to double their revenues in local search, smaller search marketing companies will need to work harder to compete. As search engine usuage continues to grow, and small business owners are

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-59784890307014367722007-01-19T08:30:00.000-05:002007-01-19T09:03:02.176-05:00

It may be tempting to put 99% of the search budget into Google, especially with such a proven, simple and automatic system… and with Google Analytics integration, search to click to conversion measurement is easier than ever. But instead of going down the easy road, sometimes the road less traveled can result in more targeted traffic, enhanced ROI, and introduce you to new online marketing

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-67112014069022768782007-01-17T08:20:00.000-05:002007-01-17T09:04:47.364-05:00

As we all battle to find ways to optimize local search results, there is finally some help in the accessability of others with stake in the same mission.LinkedIn is a three-year-old service that takes your personal business network online. LinkedIn is all about business: recruiting, sales, investment. It's not exactly a marketplace or a job site but rather a community of more than 8 million

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-16217541958381500492007-01-15T08:28:00.000-05:002007-01-15T10:16:26.186-05:00

RSS is a way for web site owners to let you know what new content they have available within their web sites.Say you publish a new web page about a particular topic. You want others interested in that topic to know about it. By listing the page as an "item" in your RSS file, you can have the page appear in front of those who read information using RSS readers or "news aggregators"RSS also allows

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-22553668046167754702007-01-12T08:55:00.000-05:002007-01-12T09:55:06.757-05:00

People have always used word of mouth or "social networks" to find the hot spots in dining, entertainment, and retail. The internet can make finding those social networks and opinions as easy as doing a local search. YahooLocal has taken a proactive approach and added numerous features to expand the social impacts of advertising."As it has done in other areas of its network, Yahoo has recently

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-41466522927500633892007-01-10T08:18:00.000-05:002007-01-10T08:30:09.248-05:00

...Call it AGM: Agent Generated Media. A crop of sites have come on board to allow real estate agents to discuss local regions, form professional communities, post insights and help sell properties. While traditional real estate ad venues like newspaper classifieds continue to lose market share in the face of free listings sites such as Craigslist and Google Base, these social networking tools

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-78131734440401995532007-01-08T09:48:00.000-05:002007-01-08T10:17:03.256-05:00

Vertical search is a solution for the frustated niche searcher who is trying to use Google or Yahoo to find specialized information. Through more highly refined databases and indexing done on a more specific topic, internet searchers are better able to narrow their search results to very relevant sites. In business marketing a list of keywords with very specific meanings in one industry will give

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0tag:blogger.com,1999:blog-1758283964159810706.post-91806807595193875892007-01-08T08:37:00.000-05:002007-01-08T10:40:17.173-05:00

....Increased verticalization has in fact gained steam over the past year with the introduction and development of many successful vertical destinations such as Zillow and Trulia in Real estate and Oodle and LiveDeal in classifieds. This “verticalization” of Local Search was a pervasive theme at the Kelsey Group’s ILM:06 show last month.Some of the advantages of a vertical search strategy include

Evan @ Cornerstone Localhttp://www.blogger.com/profile/10053719800465566173noreply@blogger.com0